The system Market Verticals Scenarios Risks

Suapea · investor & partner brief2026

An energy system, not another comparison site.

Suapea turns a complex electricity bill into an understandable decision layer: analysis, best-tariff-first recommendations, consented switching, monitoring and a partner network that wins when the user gets value.

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Sourced market data · labelled hypotheses · no guaranteed savings claims

Suapea operating layer

The thesis in one line

Bill → decision → relationship

A trust and operations layer between households, retailers, advisors, creators and specialist law firms.

30,5 M

supply points

5×

verticals

automatic changes

trust layer

01 · The architecture

Each piece feeds the next.

The B2C product is the entry point. B2B2C verticals turn that trust into distribution, supply coverage and continuity. The result is a flywheel where data starts with the bill and monetization only activates after a consented decision.

value moving through the systemB2C → B2B2C

Real bill

Context, consumption, power and terms.

Suapea

Explains, compares and lets people decide.

Outcome

Stay, switch, monitor or claim.

Partners

Supply, distribution and execution.

Operating principle: the best tariff comes first even when Suapea earns no commission; compensation stays separate from ranking.

02 · The opportunity

A large, fragmented market where switching already happens.

Spain does not need another tariff list. The operating TAM is the flow —30.5M supply points and 7.25M switches a year— not a single additive census of brands. Suapea adds a layer that understands the bill, removes friction and helps smaller retailers build efficient distribution.

The advisor wedge is mapped too.

Suapea's census is not an official registry or additive TAM: it is a design-partner queue and an access map into a distributed market.

Core157

advisors, brokers and managers close to the wedge

Extended82

ESCOs, engineering, comparators and adjacent actors

Feníe network2,461

agents; non-additive reference

CONAIF>500

agents; potential ecosystem

Spain electricity market2024

supply points

30,5 M

switches in 2024

7,25 M

free market

22,1 M

regulated market

8,4 M

Sources: CNMC (year-end 2024) and Suapea advisor census, 09 Aug 2026 cut. Networks are non-additive references.

03 · The verticals

Five entry points. One trust layer.

The user is never a naked lead. They are a person who understands their situation and has given permission for the next step.

Select a vertical to see the flow

Retail Connect

Smaller retailers: distribution with context.

Suapea does not sell ranking placement. The retailer provides a valid offer; Suapea validates and publishes it, then connects a consented switch to states, evidence and settlement.

Who pays

The retailer: commission per contract or B2B agreement, under validation.

Why it matters

Educated, prepared leads: fewer browsers, more users with a bill, understood savings and explicit intent.

Trust rule

Best-tariff-first, declared coverage and nothing changes without confirmation.

Quality metric

completed switch cost + first-bill quality

Economic flow

Versioned offer

Suapea validation

Consented lead

Traceable switch

Settlement

04 · Go-to-market

Wedge → moat → scale.

We prove value with one bill first. Then we make that value travel through trusted channels. Only then do we expand coverage, partners and automation.

01Wedge · now

Bill and second opinion

SEO/GEO, explanatory content, high-intent search and PDF analysis as the first moment of truth.

→ completed analysis

02Moat · next

Distribution with context

Creators, communities, advisors and real-estate partners bring users with permission and clear expectations. Retail Connect adds supply and traceability.

→ qualified outcome

03Scale · later

Coverage and recurrence

Retailer portal/API, advisor CRM, SuapPilot monitoring and Swapeada demand aggregation turn a point decision into a system.

→ contribution per supply

05 · Scenarios

A model you can stress-test.

These three cases are provisional simulations based on the documented financial model. They show what must be validated; they are not presented as traction.

selected scenarioplanning only

M6 monthly cash

€384–395 / month

reference volume

15–22 switches / month

reading: Clears the floor, still thin

The bottleneck is not automated execution: it is demand, partner coverage, approval and compliance.

The T0 survival line is ~€340/month with the founder at €0. Team of 3 + platform break-even is estimated at ~480–500 switches/month: not a scale claim.

06 · CAC and retention

The advantage is not buying more traffic: it is needing less.

The low-CAC thesis comes from SEO/GEO, partners and revenue share: channels that turn education into distribution. Retention appears when Suapea becomes useful monitoring, not a one-off comparison.

Entry

A real bill and a useful answer.

Decision

Stay, switch or ask for help.

Continuity

SuapPilot: alerts, follow-up and assistance.

Network

Swapeada, referrals and new moments.

Low CAC: a mechanism, not a claim.

Organic, creators and partners can reduce paid-search dependency. We do not publish validated CAC yet: instrumentation must connect acquisition to analysis, switch and cash.

Retention: designed, not invented.

Pilot attach, renewal, CAC, LTV and payback remain open. The site shows the measurement system before a pretty number.

07 · Scorecard

The metrics that matter to the board.

Every KPI has a definition, source and status. Learning velocity matters more than inflating a traffic number.

0.8%target

organic CTR target

from 0.369% in the recent window; 90-day target

+30%target

completed organic analyses

target after the baseline is fixed

15%target

provisional Pilot attach

central model input; not a current cohort

35%open

provisional Pilot renewal

financial hypothesis to validate

3/10target

correct GEO prompts

high-intent presence target

Openopen

CAC / LTV / payback

no reconciled cash and cohort evidence

08 · Risks

Transparency also means showing what can go wrong.

The model is attractive because it connects multiple layers; that is exactly why it needs clear operating and trust boundaries.

high

Conflict of interest

If we earn on a switch, it may look like we push switching. Mitigation: best-tariff-first, disclosure and a real no-switch outcome.

high

Commission economics

Real tables depend on supply, tariff, permanence, channel and clawbacks. Mitigation: signed terms and a ledger per supply + contract + period.

high

Incomplete measurement

Technical events are not customers, revenue or retention. Mitigation: join analysis, outcome, activation and cash with privacy-safe cohorts.

medium

Offer coverage

Working with smaller retailers requires enough catalogue and availability. Mitigation: versioned Tariff Hub and independent official sources.

high

Legal and consent

A claim or lead cannot be transferred by default. Mitigation: separate consent, partner qualification and claim boundaries.

medium

Operational complexity

Five verticals can dilute focus. Mitigation: gates by design partner, outcome quality and contribution before scaling.

09 · Evidence

What is data and what is a hypothesis.

This page is designed to be shared without hiding evidence quality. Market and architecture are documented; financial metrics are still being validated.

CNMC · supplier switches in 2024 CNMC · Spanish retail electricity market Suapea operating model Methodology and trust rules

The next conversation

We are looking for design partners, not logos for a slide.

Smaller retailers, advisors and creators who want to test a measurable value channel. The first step is a conversation and a bounded pilot.

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